Thursday 25 October 2012

HAWKWIND IN FORD AD....

Hawkwind music in an advert for the new Ford B-Max. What's going to be next? Magic Michael promoting marmalade? Do I approve? Or do I not approve? I'm not sure.

  Graham's comment....

The music is "Master of the Universe" from 1971, and EMI administer all Hawkwind from this era. It's quite possible that Dave Brock wasn't consulted, or even informed, when Ford's advertising agency showed interest in using it.

I imagine that EMI granted a licence for use in the same routine way that "Silver Machine" is allowed to appear on countless 70s pop compilations and rock collections!

Hawkwind have a long way to go before they catch up with Lemmy of Motorhead, who often makes personal appearances in ads. Lager, insurance and KitKat come to mind there.

Posted by at
Labels:

1 comment:

  1. ClaytonP30 December 2012 at 18:40

    I love Hawkwind. And my first experience of this advert was in a cinema going to see The Hobbit. The sound was amazing in there, and I found myself wishing that the whole song played. I hope Dave, Nik and everyone get some royalties from it, and it makes me wonder who in the Ford Advertising Department; is the (ex)hippy.

    ReplyDelete

Subscribe to: Post Comments (Atom)
...BECAUSE SOME OF US THINK THAT THIS STUFF IS IMPORTANT
What happens when you mix what is - arguably - the world's most interesting record company, with an anarchist manic-depressive rock music historian polymath, and a method of dissemination which means that a daily rock-music magazine can be almost instantaneous?

Most of this blog is related in some way to the music, books and films produced by Gonzo Multimedia, but the editor has a grasshopper mind and so also writes about all sorts of cultural issues which interest him, and which he hopes will interest you as well.